Provides clear, concise instruction on every form of business writing, from traditional business letters to e-mail and other electronic communications. Pointing out that effective business English begins with mastering grammar and sentence structure.
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Titles in Barron's Business Success series are quick reads for busy people. They advise career-minded men and women on how to succeed at all levels of management, marketing, and other business undertakings, with emphasis on survival in the corporate environment. This book helps make business writing easy, with tips on matching business language to the proper format--memos, reports, proposals, letters, and more. This new edition also gives attention to e-mail, which in recent years has become a dominant medium for business communication. An appendix presents a quick-reference grammar guide, and cartoon-style line art captures the author's light approach.
"Arthur H. Bell, PhD" is Director of Communication Programs and Professor of Management Communication at the Masagung Graduate School of Business, University of San Francisco. "Dayle M. Smith, PhD" is Professor of Management at the School of Business, University of San Francisco, where she is also Director of the Honors Program.
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Zustand: Como nuevo. : Esta guía de éxito empresarial ofrece consejos prácticos para redactar documentos de negocios de manera efectiva. Aprenderás a adaptar tu estilo de escritura a diferentes formatos, como memorandos, informes, propuestas y cartas. Esta edición actualizada también aborda la comunicación por correo electrónico, que se ha convertido en un medio dominante en el mundo empresarial. Incluye una guía gramatical de referencia rápida y un enfoque ligero con ilustraciones. EAN: 9780764124532 Tipo: Libros Categoría: Negocios y Economía Título: Writing Effective Letters, Memos, and E-mail Autor: Arthur H. Bell Editorial: Barron's Educational Series Inc.,U.S. Idioma: en Páginas: 240 Formato: tapa blanda. Bestandsnummer des Verkäufers Happ-2023-11-29-081e68fc
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