Retail Business Kit For Dummies - Softcover

Segel, Rick

Softcover

ISBN 10: 076455381X ISBN 13: 9780764553813

Verlag: Hungry Minds Inc,U.S., 2001

Inhaltsangabe

"Packed with proven strategies from our industry's best sales trainer. " Includes step-by-step instructions to take you from start-up to success story "This must-have guide brings Rick's knowledge of the retail industry to life. " Dying to open up a retail business but scared to even start? Relax! Let retail marketing guru Rick Segel show you the way. From expert advice on branding, marketing, and merchandising your goods and services to savvy strategies for creating eye-catching displays, this essential guide will put you in business in no time at all! all this on the CD-ROM Sample financial reports and legal forms Business forms that you can customize and print out Employment forms and work schedules Checklists for running fantastic sales and promotions Sample coupons, store membership cards, gift certificates, and more! Discover how to: Pick a location and select merchandise Write an effective business plan Define your customer base Write press releases and ads Handle permits, taxes, and legal issues Use e-retailing effectively

Über diesen Titel

Über die Autorin bzw. den Autor

Rick Segel is a nationally recognized retail expert who lectures regularly to retail industry giants like McDonald's, Shell Oil, and Dunkin' Donuts.

Von der hinteren Coverseite

"Packed with proven strategies from our industry's best sales trainer."

Includes step-by-step instructions to take you from start-up to success story

"This must-have guide brings Rick's knowledge of the retail industry to life."
Dying to open up a retail business but scared to even start? Relax! Let retail marketing guru Rick Segel show you the way. From expert advice on branding, marketing, and merchandising your goods and services to savvy strategies for creating eye-catching displays, this essential guide will put you in business in no time at all!

all this on the CD-ROM
Sample financial reports and legal forms
Business forms that you can customize and print out
Employment forms and work schedules
Checklists for running fantastic sales and promotions
Sample coupons, store membership cards, gift certificates, and more!

Discover how to:
Pick a location and select merchandise
Write an effective business plan
Define your customer base
Write press releases and ads
Handle permits, taxes, and legal issues
Use e-retailing effectively

Details zur Ausgabe

• Verlag: Hungry Minds Inc,U.S.
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 076455381X
• ISBN 13: 9780764553813
• Einband: Tapa blanda
• Anzahl der Seiten: 384
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar