Writing Copy For Dummies - Softcover

Kranz, Jonathan

Softcover

ISBN 10: 0764569694 ISBN 13: 9780764569692

Verlag: For Dummies, 2004

Inhaltsangabe

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Über diesen Titel

Über die Autorin bzw. den Autor

Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.

Von der hinteren Coverseite

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:

• Write compelling headlines and body copy
• Turn your research into brilliant ideas
• Create motivational materials for worthy causes
• Fix projects when they go wrong
• Land a job as a copywriter

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:

• Write compelling headlines and body copy
• Turn your research into brilliant ideas
• Create motivational materials for worthy causes
• Fix projects when they go wrong
• Land a job as a copywriter

Details zur Ausgabe

• Verlag: For Dummies
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0764569694
• ISBN 13: 9780764569692
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 388
• Kontakt zum Hersteller: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Deutschland