* Features ready-to-use applications-all available on the CD-ROM-that eBay sellers can plug right into their pages; more advanced users can tweak the applications to suit specific needs
* Shows you how to streamline an eBay business by leveraging programming technologies and the eBay API (application program interface)
* Explains how to connect eBay pages to the APIs of related companies (PayPal, Fed Ex, UPS, and the USPS) as well as to Microsoft Office applications such as Outlook and Excel
* Provides expert tips and tricks for implementing eBay technologies such as image handling, shipping calculators, enhanced About Me pages, and back-office tools
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John Kaufeld has written or cowritten more than 20 For Dummies books with two million copies in print. Tim Harvey is a veteran programmer and Web application developer.
Unlock the techie secrets to building bigger profits
A little technological know-how can give your auctions a lot more appeal
There's treasure hidden throughout that techno-planet known as eBay, and here's your guidebook and equipment list for finding it. Tap into your inner geek and pull out a little HTML to jazz up your auctions, or dig all the way into the mysteries of APIs-it's up to you. Every bit can boost your bottom line!
Discover how to:
* Improve your eBay presence, planning, and follow-up
* Make the most of your About Me page
* Post auctions faster
* Make your business run better with the eBay API
* Sweeten your pages with HTML, CSS, and JavaScript(TM)
All this on the bonus CD-ROM:
* Macromedia(r) Dreamweaver(r) MX 2004 with HomeSite trial version
* Trial versions of Zend Studio, Primal(r) Script, and Primal Code(r)
* eBay Software Development Kit for Windows(r) and Java(TM)
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