Starting an Online Business All-in-one Desk Reference for Dummies - Softcover

Belew, Shannon; Elad, Joel

Softcover

ISBN 10: 0764599291 ISBN 13: 9780764599293

Verlag: For Dummies, 2006

Inhaltsangabe

Book by Belew Shannon Elad Joel

Über diesen Titel

Reseña del editor:

This title offers eleven minibooks comprising nearly 800 pages that offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace. Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail. Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies.

Contraportada:

11 books in 1 — your key to a booming online business

Your one-stop guide to marketing, accounting, security, and more

An online business has specific needs and this handy guide covers every one. Find out how to design a buyer-friendly Web site, make sure your business is legal, protect it from cyber-thugs, boost sales with search engine optimization, and more.

Discover how to

• Identify your market and create a business plan
• Keep necessary records
• Build a Web site that grabs customers
• Choose the right payment options
• Understand the competition
• Market effectively

Über diese Auflage

• Verlag: For Dummies
• Erscheinungsdatum: 2006
• ISBN 10: 0764599291
• ISBN 13: 9780764599293
• Einband: Tapa blanda
• Anzahl der Seiten: 814