Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel: ... and Sudden Collapse of the Monitor Channel - Softcover

Bridge, Susan

Softcover

ISBN 10: 0765603160 ISBN 13: 9780765603166

Verlag: Routledge, 1999

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Reseña del editor:

In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.

Biografía del autor:

Susan Bridge taught political science at Wesleyan University.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 1999
• ISBN 10: 0765603160
• ISBN 13: 9780765603166
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 272