Consumer Behavior in Action: Real-life Applications for Marketing Managers - Softcover

Lantos, Geoffrey Paul

 
9780765620903: Consumer Behavior in Action: Real-life Applications for Marketing Managers
Softcover
ISBN 10: 0765620901 ISBN 13: 9780765620903
Verlag: Routledge, 2010

Inhaltsangabe

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author's practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

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Über die Autorin bzw. den Autor

Geoffrey P. Lantos is a Professor of Business Administration at Stonehill College in Massachusetts, where he has taught various undergraduate courses in marketing since 1986, including Consumer Behavior, Advertising Management, Marketing Research, New Product Management, and Marketing Principles. He has published journal articles, professional manuals, conference papers, book chapters, case studies, book reviews, and instructional materials in the areas of CB, marketing education, marketing ethics, corporate social responsibility, and advertising. Dr. Lantos serves as Book Review Editor for the Journal of Consumer Marketing and the Journal of Product and Brand Management.

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Verlag
Routledge
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0765620901
ISBN 13 
9780765620903
Einband
Taschenbuch
Anzahl der Seiten
648
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

Weitere beliebte Ausgaben desselben Titels

9789380381114: Consumer Behavior in Action Real-Life Applications for Marketing Managers

Vorgestellte Ausgabe

ISBN 10:  9380381115 ISBN 13:  9789380381114
Verlag: LANTOS GEOFFREY PAUL, 2011
Unbekannter Einband