Visual Identity: Promoting and Protecting the Public Face of an Organization - Softcover

Alessandri, Susan Westcott

Softcover

ISBN 10: 076562267X ISBN 13: 9780765622679

Verlag: Routledge, 2009

Inhaltsangabe

A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

Über diesen Titel

Über die Autorin bzw. den Autor

Susan Westcott Alessandri is a member of the communication and journalism faculty at Suffolk University. Prior to joining Suffolk University, Dr. Alessandri was on the faculty of the S.I. Newhouse School of Public Communications at Syracuse University.Dr. Alessandri holds a PhD in mass communication from the University of North Carolina at Chapel Hill. Her research has been published in several books and journals, including Corporate Reputation Review, Corporate Communications: An International Journal, Education Review of Business Communication, Journal of Marketing for Higher Education, Journal of Advertising Education, and Journal of Employee Communication Management.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 076562267X
• ISBN 13: 9780765622679
• Einband: Taschenbuch
• Anzahl der Seiten: 178
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland