Product Planning Essentials - Softcover

Kahn, Kenneth

Softcover

ISBN 10: 076562608X ISBN 13: 9780765626080

Verlag: Routledge, 2011

Inhaltsangabe

This book addresses the interdisciplinary nature of product development and product management. Instructors, students, and practitioners will benefit from chapters on design and legal considerations, expanded discussion of global considerations, and product planning best practice, all new to this edition.

Über diesen Titel

Über die Autorin bzw. den Autor

Kenneth B. Kahn is a professor of marketing and director of the da Vinci Center for Innovation in Product Design and Development at Virginia Commonwealth University, as well as a nationally recognized scholar and consultant in the field of product development. Kahn was previously at Purdue University as a professor and director of Purdue's Burton D. Morgan Center for Entrepreneurship. He is the author of Product Planning Essentials and New Product Forecasting: An Applied Approach, and the editor of the PDMA Handbook of New Product Development. He has consulted with and facilitated benchmarking sessions with numerous companies, including Acco Brands, Coca-Cola, ConAgra, Honeywell, John Deere, Lego, Procter & Gamble, and Unilever.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 076562608X
• ISBN 13: 9780765626080
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 280
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland