Advertising Media Workbook and Sourcebook - Softcover

Kelley, Larry; Sheehan, Kim; Jugenheimer, Donald W.

Softcover

ISBN 10: 0765640945 ISBN 13: 9780765640949

Verlag: Routledge, 2015

Inhaltsangabe

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

Über diesen Titel

Über die Autorin bzw. den Autor

Larry D. Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored seven books.

Donald W. Jugenheimer is an author, researcher, consultant, and educator. His specialties are communication, advertising and media management, media economics, and advertising media. He has authord or co-authored twenty books.

Kim Bartel Sheehan is Professor of Advertising at the University of Oregon, USA. Her teaching specialties are advertising management, research, and media planning. She has published extensively in academic journals, such as the Journal of Advertising, the Journal of Advertising Research, and the Journal of Public Policy and Marketing.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 0765640945
• ISBN 13: 9780765640949
• Einband: Taschenbuch
• Auflage: 4
• Anzahl der Seiten: 380
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland