Identifies a set of simple principles for negotiating in any situation, sharing one-page lessons designed to take the dread out of persuasion and to minimize the risks to important relationships, offering profiles of three main types of negotiators, and sharing additional information about nonverbal communication.
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Peter B. Stark, president of Peter Barron Stark & Associates, Inc., travels internationally, speaking and training business leaders in the art of negotiation. He lives in Poway, California, with his wife and their three children.
Jane Flaherty is a Senior Consultant and Trainer for Peter Barron Stark & Associates, Inc. She and her husband live in San Diego.
The Essential Guide to the Power of Persuasion
In The Only Negotiating Guide You ll Ever Need, Peter Stark and Jane Flaherty, celebrated consultants to some of the country s top companies, take the dread out of persuasion. Their 101 Winning Tactics make powerful negotiating skills easy and accessible, giving you tools and knowledge you can put to use right away. Each tactic is on a single page, with a clever and memorable name, a true-to-life example of how to use it, and suggested counter tactics in case someone tries it on you. All 101 tactics are so accessible and empowering that you will find yourself using them immediately--and maybe not just at work.
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