Studies in the Strategy and Tactics of Competitive Advantage: Management in the New Millennium (Mellen Studies in Business, Band 12) - Hardcover
Inhaltsangabe
Boronico (business, Monmouth U.) presents 13 articles which, in the main, fall squarely within the logical positivism strain of competitive advantage theory established in American management schools in the 1960s. The papers present hypotheses on the conditions under which firms can achieve competitive advantage and explore the importance of quantitative models in developing a theory of competitive advantage. Specific topics include managing market information about competitors, the effective use of human capital, and estimating the volatility of Standard and Poor's 100 Stock Index. A few of the papers present critiques of positivist theory. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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