Brand Command: Canadian Politics and Democracy in the Age of Message Control (Communication, Strategy, and Politics) - Softcover

Marland, Alex

Softcover

ISBN 10: 0774832045 ISBN 13: 9780774832045

Verlag: University of British Columbia Press, 2017

Inhaltsangabe

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

Über diesen Titel

Über die Autorin bzw. den Autor

Alex Marland is associate professor of political science and associate dean of arts at Memorial University of Newfoundland. He is a leading researcher on political communication and marketing in Canada.

Details zur Ausgabe

• Verlag: University of British Columbia Press
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 0774832045
• ISBN 13: 9780774832045
• Einband: Taschenbuch
• Anzahl der Seiten: 528
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar