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The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics) - Softcover

Buch 9 von 13: Communication, Strategy, and Politics

McGrane, David

 
9780774860468: The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics)
Softcover
ISBN 10: 0774860464 ISBN 13: 9780774860468
Verlag: University of British Columbia Press, 2019

Inhaltsangabe

The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

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Über die Autorin bzw. den Autor

David McGrane is associate professor of political studies at St. Thomas More College and the University of Saskatchewan.

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Verlag
University of British Columbia Press
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
0774860464
ISBN 13 
9780774860468
Einband
Taschenbuch
Anzahl der Seiten
408
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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