Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships - Hardcover

Duncan, Tom; Moriarty, Sandra E.

Hardcover

ISBN 10: 0786308222 ISBN 13: 9780786308224

Verlag: Irwin Professional Publishing, 1997

Über diesen Titel

Reseña del editor:

This practical, "hands-on" guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the "intangible" side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic drivers of IM; how to use "Mission Marketing" to achieve corporate goals; how to manage a brand's total "communication package"; and 20 tough questions to ask when looking for an IM agency.

Über diese Auflage

• Verlag: Irwin Professional Publishing
• Erscheinungsdatum: 1997
• ISBN 10: 0786308222
• ISBN 13: 9780786308224
• Einband: Tapa dura
• Anzahl der Seiten: 312