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The Handbook of Strategic Public Relations and Integrated Communications - Hardcover

Caywood, Clarke L.

 
9780786311316: The Handbook of Strategic Public Relations and Integrated Communications
Hardcover
ISBN 10: 0786311312 ISBN 13: 9780786311316
Verlag: McGraw-Hill Education Ltd, 1997

Inhaltsangabe

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:

  • Crisis management
  • Marketing public relations
  • Client-agency relationships
  • Environmental public relations
  • High-tech PR
  • And more!

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Über die Autorin bzw. den Autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Verlag
McGraw-Hill Education Ltd
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0786311312
ISBN 13 
9780786311316
Einband
Gebundene Ausgabe
Anzahl der Seiten
574
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar