Driving from Japan: Japanese Cars in America - Softcover

James, Wanda

Softcover

ISBN 10: 0786431164 ISBN 13: 9780786431168

Verlag: McFarland & Co Inc, 2007

Inhaltsangabe

Book by Wanda James

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Críticas:

"masterful job...interesting...extremely readable...full of facts...excellent...not many recent monographs on this important topic, all libraries should purchase this one...highly recommended"--Choice.

Reseña del editor:

This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing. Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.

Über diese Auflage

• Verlag: McFarland & Co Inc
• Erscheinungsdatum: 2007
• ISBN 10: 0786431164
• ISBN 13: 9780786431168
• Einband: Paperback
• Anzahl der Seiten: 320