American Automobile Advertising, 1930-1980: An Illustrated History

4 durchschnittliche Bewertung
( 3 Bewertungen bei Goodreads )
 
9780786436859: American Automobile Advertising, 1930-1980: An Illustrated History
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:
 
 
Críticas:

"well-written and illustrated...highly recommended"--Choice; "highly informational text is the star here, no surprise considering that the book's publishers are famous for their reference and academic books...fascinating...this book will enhance its reader's understanding of the tenuous dance that occurred between consumers and automakers in the automobile's golden age"--Hemmings Motor News; "very well-researched, organized, and written. Well-illustrated...highly recommended...a very interesting read and is a substantial contribution to automotive literature"--Mercedes-Benz Club of America; "excellently written, impeccably researched and thoroughly engaging...excellent analysis"--Classic American; "well researched, heavily illustrated book...an excellent read"--Cars & Parts.

Reseña del editor:

This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the ""Big Three"" automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Beste Suchergebnisse bei AbeBooks

1.

Stevenson, Heon
Verlag: McFarland Publishing
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
Bewertung
[?]

Buchbeschreibung McFarland Publishing. Zustand: BRAND NEW. BRAND NEW Oversized Laminated Hardcover- In Stock and ready for Immediate Shipment! This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication. A Brand New Quality Book from a Full-Time Veteran Owned Bookshop in business since 1992!. Bestandsnummer des Verkäufers 2699614

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 40,53
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

2.

Heon Stevenson
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Anzahl: 1
Anbieter
BWB
(Valley Stream, NY, USA)
Bewertung
[?]

Buchbeschreibung Zustand: New. Depending on your location, this item may ship from the US or UK. Bestandsnummer des Verkäufers 97807864368590000000

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 48,42
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

3.

Heon Stevenson
Verlag: McFarland Co Inc, United States (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
Book Depository International
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung McFarland Co Inc, United States, 2008. Hardback. Zustand: New. Language: English . Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Bestandsnummer des Verkäufers AAN9780786436859

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 51,11
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

4.

Stevenson, Heon
Verlag: McFarland and Co Inc (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Anzahl: 1
Anbieter
Books2Anywhere
(Fairford, GLOS, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung McFarland and Co Inc, 2008. HRD. Zustand: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bestandsnummer des Verkäufers CE-9780786436859

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 40,99
Währung umrechnen

In den Warenkorb

Versand: EUR 10,17
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

5.

Heon Stevenson
Verlag: McFarland Co Inc, United States (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
The Book Depository
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung McFarland Co Inc, United States, 2008. Hardback. Zustand: New. Language: English . Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Bestandsnummer des Verkäufers AAN9780786436859

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 51,21
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

6.

Heon Stevenson
Verlag: McFarland
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
Ohmsoft LLC
(Lake Forest, IL, USA)
Bewertung
[?]

Buchbeschreibung McFarland. Zustand: New. Hardcover. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Bestandsnummer des Verkäufers 0786436859

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 55,13
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

7.

Heon Stevenson
Verlag: McFarland Co Inc, United States (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 10
Anbieter
Book Depository hard to find
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung McFarland Co Inc, United States, 2008. Hardback. Zustand: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Bestandsnummer des Verkäufers BTE9780786436859

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 56,52
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

8.

Heon Stevenson
Verlag: McFarland (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
Ergodebooks
(RICHMOND, TX, USA)
Bewertung
[?]

Buchbeschreibung McFarland, 2008. Hardcover. Zustand: New. illustrated edition. Bestandsnummer des Verkäufers DADAX0786436859

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 52,64
Währung umrechnen

In den Warenkorb

Versand: EUR 4,02
Innerhalb USA
Versandziele, Kosten & Dauer

9.

Heon Stevenson
Verlag: McFarland (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
Irish Booksellers
(Portland, ME, USA)
Bewertung
[?]

Buchbeschreibung McFarland, 2008. Zustand: New. book. Bestandsnummer des Verkäufers M0786436859

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 64,90
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

10.

Stevenson, Heon
Verlag: McFarland & Co Inc Pub (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
Revaluation Books
(Exeter, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung McFarland & Co Inc Pub, 2008. Hardcover. Zustand: Brand New. illustrated edition. 294 pages. 11.50x8.75x1.00 inches. In Stock. Bestandsnummer des Verkäufers __0786436859

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 61,54
Währung umrechnen

In den Warenkorb

Versand: EUR 6,78
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

Es gibt weitere Exemplare dieses Buches

Alle Suchergebnisse ansehen