American Automobile Advertising, 1930-1980: An Illustrated History

4 durchschnittliche Bewertung
( 3 Bewertungen bei Goodreads )
 
9780786436859: American Automobile Advertising, 1930-1980: An Illustrated History

This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years. Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

About the Author:

A lifelong American car fan, Heon Stevenson has written for several classic car magazines, including Classic American, and has also written extensively on advertising and automotive history. The owner of a Vauxhall Victor 2000 from 1968, he is a member of the Society of Automotive Historians and a Friend of the History of Advertising Trust. He is the author of British Car Advertising of the 1960s (2005) and lives in Cambridge, England.

Review:

"Well-written and illustrated...highly recommended." --Choice

"Highly informational text is the star here, no surprise considering that the book's publishers are famous for their reference and academic books...fascinating...this book will enhance its reader's understanding of the tenuous dance that occurred between consumers and automakers in the automobile's golden age." --Hemmings Motor News

"Excellently written, impeccably researched and thoroughly engaging...excellent analysis." --Classic American

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Beste Suchergebnisse bei AbeBooks

1.

Stevenson, Heon
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Anzahl: 1
Anbieter
Paperbackshop-US
(Wood Dale, IL, USA)
Bewertung
[?]

Buchbeschreibung 2008. HRD. Buchzustand: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Buchnummer des Verkäufers KS-9780786436859

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 42,02
Währung umrechnen

In den Warenkorb

Versand: EUR 3,38
Innerhalb USA
Versandziele, Kosten & Dauer

2.

Stevenson, Heon
Verlag: McFarland and Co Inc (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Anzahl: 2
Anbieter
Books2Anywhere
(Fairford, GLOS, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung McFarland and Co Inc, 2008. HRD. Buchzustand: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Buchnummer des Verkäufers CE-9780786436859

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 44,10
Währung umrechnen

In den Warenkorb

Versand: EUR 10,09
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

3.

Heon Stevenson
Verlag: McFarland Co Inc, United States (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
The Book Depository US
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung McFarland Co Inc, United States, 2008. Hardback. Buchzustand: New. Language: English . Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Buchnummer des Verkäufers AAS9780786436859

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 55,28
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

4.

Heon Stevenson
Verlag: McFarland Co Inc, United States (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
The Book Depository
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung McFarland Co Inc, United States, 2008. Hardback. Buchzustand: New. Language: English . Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Buchnummer des Verkäufers AAS9780786436859

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 55,46
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

5.

Heon Stevenson
Verlag: McFarland
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 2
Anbieter
THE SAINT BOOKSTORE
(Southport, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung McFarland. Hardcover. Buchzustand: New. New copy - Usually dispatched within 2 working days. Buchnummer des Verkäufers B9780786436859

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 49,78
Währung umrechnen

In den Warenkorb

Versand: EUR 7,78
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

6.

Heon Stevenson
Verlag: McFarland Co Inc, United States (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 10
Anbieter
Book Depository hard to find
(London, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung McFarland Co Inc, United States, 2008. Hardback. Buchzustand: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. The well illustrated text follows a thematic rather than a strictly chronological structure, tracing the development of principal elements in American automobile advertising. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which automobile styling, mechanical improvements, and convenience features were portrayed and highlighted in automobile advertisements over the years.Part Two explores the advertising themes that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of the advance of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the majority of which have not been seen in print since their original publication. Buchnummer des Verkäufers BTE9780786436859

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 58,88
Währung umrechnen

In den Warenkorb

Versand: Gratis
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

7.

Heon Stevenson
Verlag: Mcfarland & Co Inc (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
European-Media-Service Mannheim
(Mannheim, Deutschland)
Bewertung
[?]

Buchbeschreibung Mcfarland & Co Inc, 2008. Buchzustand: New. Buchnummer des Verkäufers TH9780786436859

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 61,12
Währung umrechnen

In den Warenkorb

Versand: EUR 2,99
Von Deutschland nach USA
Versandziele, Kosten & Dauer

8.

Stevenson, Heon
Verlag: McFarland & Co Inc Pub (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
Revaluation Books
(Exeter, Vereinigtes Königreich)
Bewertung
[?]

Buchbeschreibung McFarland & Co Inc Pub, 2008. Hardcover. Buchzustand: Brand New. illustrated edition. 294 pages. 11.50x8.75x1.00 inches. In Stock. Buchnummer des Verkäufers z-0786436859

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 65,58
Währung umrechnen

In den Warenkorb

Versand: EUR 6,72
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer

9.

Heon Stevenson
Verlag: McFarland (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 1
Anbieter
Irish Booksellers
(Rumford, ME, USA)
Bewertung
[?]

Buchbeschreibung McFarland, 2008. Hardcover. Buchzustand: New. book. Buchnummer des Verkäufers M0786436859

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 75,74
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

10.

Heon Stevenson
Verlag: McFarland (2008)
ISBN 10: 0786436859 ISBN 13: 9780786436859
Neu Hardcover Anzahl: 2
Anbieter
Murray Media
(North Miami Beach, FL, USA)
Bewertung
[?]

Buchbeschreibung McFarland, 2008. Hardcover. Buchzustand: New. Never used!. Buchnummer des Verkäufers P110786436859

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 74,89
Währung umrechnen

In den Warenkorb

Versand: EUR 1,69
Innerhalb USA
Versandziele, Kosten & Dauer

Es gibt weitere Exemplare dieses Buches

Alle Suchergebnisse ansehen