Marketing Your Library: Tips and Tools That Work - Softcover

 
9780786465439: Marketing Your Library: Tips and Tools That Work
Softcover
ISBN 10: 0786465433 ISBN 13: 9780786465439
Verlag: McFarland, 2012

Inhaltsangabe

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

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Über die Autorin bzw. den Autor

A Michigan resident, Carol Smallwood has practiced in school, public and special libraries. Her primary interest is practical librarianship, and she is the author of journal articles and editor of numerous books. Vera Gubnitskaia has worked as a library manager, consultant, and reference librarian in public and academic libraries in Russia and the United States. She has contributed chapters to several professional publications, edited multiple anthologies, and published book reviews. She is currently an art fellow at Crealde School in Winter Park, Florida. Kerol Harrod, Denton, Texas, librarian, is the creator, writer and co-producer for the children's television show Library Larry's Big Day.

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Verlag
McFarland
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
0786465433
ISBN 13 
9780786465439
Einband
Taschenbuch
Anzahl der Seiten
232
Herausgeber
Smallwood Carol, Gubnitskaia Vera, Harrod Kerol
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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