Making It in the Minors: A Team Owner's Lessons in the Business of Baseball - Softcover

Solomon, Arthur P.; Freeman, Allyn I.

 
9780786468676: Making It in the Minors: A Team Owner's Lessons in the Business of Baseball
Softcover
ISBN 10: 078646867X ISBN 13: 9780786468676
Verlag: McFarland, 2012

Inhaltsangabe

There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.

Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?

While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.

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Über die Autorin bzw. den Autor

Arthur P. Solomon has been a professor at the Massachusetts Institute of Technology, a partner on Wall Street, a real estate developer and the owner of two minor league baseball teams which have been awarded the Larry MacPhail and Bob Freitas awards. He lives in Providence, Rhode Island, and Cape Cod, Massachusetts.

Von der hinteren Coverseite

There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.

Aus dem Klappentext

There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.

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Verlag
McFarland
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
078646867X
ISBN 13 
9780786468676
Einband
Taschenbuch
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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Osnabrück
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Deutschland

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Vorgestellte Ausgabe

ISBN 10:  078649297X ISBN 13:  9780786492978
Softcover