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Inhaltsangabe
There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.
Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit?
While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
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Über die Autorin bzw. den Autor
Arthur P. Solomon has been a professor at the Massachusetts Institute of Technology, a partner on Wall Street, a real estate developer and the owner of two minor league baseball teams which have been awarded the Larry MacPhail and Bob Freitas awards. He lives in Providence, Rhode Island, and Cape Cod, Massachusetts.
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There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
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There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
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Making It in the Minors : A Team Owner's Lessons in the Business of Baseball
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Making it in the Minors A Team Owner's Lessons in the Business of Baseball
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Making It in the Minors: A Team Owner's Lessons in the Business of Baseball
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side.Why acquire a professional sports team What goes into the branding, marketing and entertainment that make some teams successful, and others not What are the challenges that managers and staff face Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs How do sports teams generate a profit While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses. Bestandsnummer des Verkäufers 9780786468676
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Making It in the Minors: A Team Owner's Lessons in the Business of Baseball
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Making It in the Minors A Team Owner's Lessons in the Business of Baseball
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