Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961 - Softcover
Inhaltsangabe
A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of "realism and common sense," he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed. This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years. In addition to covering the cars and trucks produced under Churchill in detail, it closely traces Churchill's actions as president and analyzes his motivations, the pressures he faced, his leadership style and the success or failure of his tenure.
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Über die Autorin bzw. den Autor
Robert R. Ebert, Ph.D., is a professor emeritus of economics at Baldwin Wallace University in Berea, Ohio, and the secretary of the Society of Automotive Historians. He has authored or co-authored books and numerous articles on automotive history including on Studebaker and Packard. He lives in North Ridgeville, Ohio.
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Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961 (Signed)
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Softcover. Zustand: Good. Zustand des Schutzumschlags: No Dust Jacket. This book is in good condition. This is a Signed softcover book with 188 pages including lots of photos. The binding is strong with all pages firmly attached. The author wrote "To Frank Opalka with all best wishes. Robert R. Ebert, November 15,2015" on the title page. A couple of pages have some ink underlining and there is a faint crease mark on the upper corner of the last two pages. The pages are otherwise clean with no tears. The copyright page shows 2013 as the published date. The covers are clean with just a hint of edgewear. This book looks and feels great! We always ship in a sturdy cardboard box! Bestandsnummer des Verkäufers 18362
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Champion of the Lark : Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961
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Paperback. Zustand: New. A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of "realism and common sense," he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed. This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years. In addition to covering the cars and trucks produced under Churchill in detail, it closely traces Churchill's actions as president and analyzes his motivations, the pressures he faced, his leadership style and the success or failure of his tenure. Bestandsnummer des Verkäufers LU-9780786474202
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Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961
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Champion of the Lark (Paperback)
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Paperback. Zustand: new. Paperback. A career engineer at Studebaker, Harold E. Churchill became president of the recently merged Studebaker-Packard Corporation in 1956, at a time when finances were shaky and an aging product line was losing ground to the Big Three. Quickly launching a program of "realism and common sense," he focused the company's energies on a few selected market segments where he saw opportunities for gain. His vision for a compact economy car led to the Lark, the hit model that Studebaker desperately needed. This thorough examination of Churchill's leadership of Studebaker-Packard draws upon Board of Directors minutes, internal documents, oral histories and media reports in constructing a detailed account of these crucial years. In addition to covering the cars and trucks produced under Churchill in detail, it closely traces Churchill's actions as president and analyzes his motivations, the pressures he faced, his leadership style and the success or failure of his tenure. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780786474202
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Champion of the Lark: Harold Churchill and the Presidency of Studebaker-Packard, 1956-1961 (Paperback or Softback)
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