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The Age of Netflix: Critical Essays on Streaming Media, Digital Delivery and Instant Access - Softcover

 
9780786497478: The Age of Netflix: Critical Essays on Streaming Media, Digital Delivery and Instant Access
Softcover
ISBN 10: 0786497475 ISBN 13: 9780786497478
Verlag: McFarland, 2017

Inhaltsangabe

In 2016, Netflix--with an already enormous footprint in the United States--expanded its online streaming video service to 130 new countries, adding more than 12 million subscribers in nine months and bringing its total to 87 million. The effectiveness of Netflix's content management lies in its ability to appeal to a vastly disparate global viewership without a unified cache of content. Instead, the company invests in buying or developing myriad programming and uses sophisticated algorithms to "narrowcast" to micro-targeted audience groups. In this collection of new essays, contributors explore how Netflix has become a cultural institution and transformed the way we consume popular media.

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Über die Autorin bzw. den Autor

Cory Barker is a Ph.D. candidate in the Department of Communication & Culture at Indiana University. His writing has appeared in Vox, Complex, The A.V. Club, and other publications. He lives in Peoria, Illinois.

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Verlag
McFarland
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
0786497475
ISBN 13 
9780786497478
Einband
Taschenbuch
Anzahl der Seiten
258
Herausgeber
Barker Cory, Wiatrowski Myc
Kontakt zum Hersteller
McFarland
https://mcfarlandbooks.com/

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