POPCORN F, EVEOLUTION (HB) - Hardcover

Popcorn, Faith; Marigold, Lys

Hardcover

ISBN 10: 0786865237 ISBN 13: 9780786865239

Verlag: Disney Press, Div. of Disney Bk. Publishing, Inc.,, 2000

Inhaltsangabe

Book by Popcorn Faith Marigold Lys

Über diesen Titel

Reseña del editor:

The best-selling author of Clicking predicts the future of American business as she emphasizes the ever-growing significance of women in a successful marketing campaign, drawing on case studies, cultural trends, statistical data, and interviews to present eight key truths about marketing to women. 150,000 first printing. $250,000 ad/promo.

Biografía del autor:

Faith Popcorn is an acknowledged top forecaster of consumer trends, and a key advisor to manyFortune 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based marketing consultancy whose clients include Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald's, Nabisco, and Procter & Gamble. She is also the author of the national bestseller The Popcorn Report and co-author of the national bestsellerClicking. An internationally known speaker on consumer trends, Popcorn lives in New York City and Wainscott, NY, with her daughter, g.g.

Lys Marigold was BrainReserve's Creative Director for twelve years and is the mother of five-year-old Sky Qi. She co-createdThe Popcorn Report and co-authored Clicking. When she's not winging the globe from Petra, Jordan, to Beirut, Lebanon, to Istanbul, Turkey, to Shanghai, China, fulfilling her passion for archaeology and travel, she resides in East Hampton, NY, and occasionally New York City. She's currently at work on three books: Ancient Games, The Art of Change, and The Homelife of Slugs.

Über diese Auflage

• Verlag: Disney Press, Div. of Disney Bk. Publishing, Inc.,
• Erscheinungsdatum: 2000
• ISBN 10: 0786865237
• ISBN 13: 9780786865239
• Einband: Tapa dura
• Anzahl der Seiten: 368