This revised and updated edition is an indespensable resource for health researchers. It draws on the most current findings in survey design, marketing research, health services research, and cognitive psychology to provide comprehensive guidance on designing and conducting health surveys. Special emphasis is placed on the complexities of the ever-changing health care environment.
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LU ANN ADAY is professor of behavioral sciences and management and policy sciences at the University of Texas School of Public Health. She is the principal author of eight books, including Designing and Conducting Health Surveys and Health Services Research.
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