Smart Alliances: A Practical Guide to Repeatable Success (A Strategy & Business Book): 2 (J-B BAH Strategy & Business Series) - Hardcover

Harbison, John R.

Hardcover

ISBN 10: 0787943266 ISBN 13: 9780787943264

Verlag: Jossey-Bass, 1998

Inhaltsangabe

Páginas:200Géneros:12:KJH:Entrepreneurship12:KJM:Management&managementtechniques12:KJC:BusinessstrategySinopsis:

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"An extraordinarily practical guide to making alliances work. Highly recommended to anyone at the sharp end of a strategic alliance." -Gary Hamel, associate professor, London Business School, and coauthor, Competing for the Future "Harbison and Pekar bring substance and depth to a topic that has all too often been discussed in mere platitudes. Their advice on how to manage cross-border alliances in a rapidly changing global economy is essential reading." -John A. Quelch, Sebastian S. Kreske Professor of Marketing, Harvard University "As the president of an association that endeavors to provide our membership with practical guidelines for alliances, I found this book to be one of the best guides on the subject-clearly pointing out the successful as well as the unsuccessful routes to higher return on equity through alliances." -Charles H. Conner, president, Association for Corporate Growth "John Harbison and Peter Pekar have assembled a decade of their writings and consulting experience on alliances into a fascinating manual. Direct and comprehensive, their book represents an unusual combination of thoughtful analysis and pragmatic advice." -Bruce Kogut, Dr. Felix Zandman Professor of International Management, Wharton School, University of Pennsylvania

Reseña del editor:

8 steps to successful strategic alliances - from the experts at Booz Allen & Hamilton Turn to any business section in any newspaper today and you'll find no shortage of stories about high-profile international strategic alliances. Many are success stories. The majority, however, are not. Now, you can learn what separates the successes - like those of Corning, Mazda, and Oracle - from the failures. In Smart Alliances, the two senior consultants who made Booz-Allen & Hamilton the foremost authority on alliance strategy present eight practical steps any company can take to adopt the best practices of today? s alliance leaders and turn them to their own competitive advantage. A Strategy & Business Book For more information on the fast growing and challenging world of Strategic Alliances, click here to visit the smartalliances.com website.

Über diese Auflage

• Verlag: Jossey-Bass
• Erscheinungsdatum: 1998
• ISBN 10: 0787943266
• ISBN 13: 9780787943264
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 170