Beyond Spin: The Power of Strategic Corporate Journalism (Jossey Bass Business & Management Series) - Softcover

Kounalakis, Markos

Softcover

ISBN 10: 0787945501 ISBN 13: 9780787945503

Verlag: Jossey-Bass, 1999

Inhaltsangabe

Book by Kounalakis Markos Banks Drew Daus Kim

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Críticas:

"This book shows how to do 'corporate journalism' with sensitivity, realism and humor. It delivers a tone of practical hope, including specific actions you can take right now to make your company a better place and a better space." --Robert Johansen, president, Institute for the Future "Finally, a precise step-by-step guide for America's flacks that explains how to do business better--and surprise--by telling the truth. This timely book should be on every CEO's desk and in every corporate PR department." --Peter Laufer, author and producer, Omnipoint Business Minute radio feature, and former German correspondent for Public Radio International's (PRI) Marketplace "Beyond Spin shatters long held and traditional views about how a successful company communicates with its employees. It defines, with real examples, how a company's communication organization can either dramatically undermine or bolster its success." --Tamar Elkeles, vice president, Learning and Communications, Qualcomm

Reseña del editor:

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from S.G.I, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

Über diese Auflage

• Verlag: Jossey-Bass
• Erscheinungsdatum: 1999
• ISBN 10: 0787945501
• ISBN 13: 9780787945503
• Einband: Tapa blanda
• Anzahl der Seiten: 292