Leveraging Japan: Marketing to the New Asia (Jossey Bass Business & Management Series) - Hardcover

Fields, George; Katahira, Hotaka; Wind, Jerry

Hardcover

ISBN 10: 078794663X ISBN 13: 9780787946630

Verlag: John Wiley & Sons, 1999

Inhaltsangabe

Book by Fields George Katahira Hotaka Wind Jerry Gunther R

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Críticas

"Although the Japanese economy overall may be slow in recovering, foreign companies are now finding that business opportunities here have never been better. Read this book to discover how best to leverage your business presence in the world's second largest market." --Glen S. Fukushima, president, American Chamber of Commerce in Japan "Leveraging Japan combines an analysis of current Japanese market trends with a primer on how foreign businesses can successfully operate in the labyrinth of rules that govern that market." --Peter B. Frank, director of global integration, PriceWaterhouseCoopers "If you are in Japan or planning to enter-and perhaps especially if you have decided not to enter-this book is required reading. It shows that many of the things we thought we knew about the Japanese market are no longer true. For companies with the right strategies, the opportunities in this market may be greater than ever." --Kenichi Ohmae, managing director, Ohmae & Associates, Inc., Tokyo "An excellent book! Leveraging Japan is written with total clarity to explain the complexities and intricacies of business practice in the New Asia. Fields, Hotaka, and Wind present a practical approach to doing business there that has eluded many for decades." --Y.Y. Wong, founder and chairman, The Wywy Group of Companies, Republic of Singapore "These authors have done a fine job of highlighting the enormous potential of the Japanese consumer market and the profound changes that it is undergoing. Leveraging Japan points out cultural differences in consumer attitudes and potential pitfalls for foreigners without taking the cultural argument too far." --Ulrich Cartellieri, board member, the Deutsche Bank, Frankfurt

Reseña del editor

Japan is reeling from the blow of Asia's economic crises, but nobody is writing her off. She remains the second largest market in the world and is the gateway for Western business moving into other Asian markets. Western companies will continue to stake and build their presence in Japan for three reasons: Japan's shift from a manufacturing to a consumer-driven economy creates unprecedented marketing opportunities; Japanese companies are among Asia's most significant players; and Japan gives insights into the evolution of emerging Asian markets.

Über diese Auflage

• Verlag: John Wiley & Sons
• Erscheinungsdatum: 1999
• ISBN 10: 078794663X
• ISBN 13: 9780787946630
• Einband: Tapa dura
• Anzahl der Seiten: 356