Ten Steps to Fundraising Success: Choosing theRight Strategy for Your Organization (The Mal Warwick Fundraising Series) - Softcover

Buch 2 von 3: The Mal Warwick Fundraising

Warwick, Mal

 
9780787956745: Ten Steps to Fundraising Success: Choosing theRight Strategy for Your Organization (The Mal Warwick Fundraising Series)
Softcover
ISBN 10: 0787956740 ISBN 13: 9780787956745
Verlag: Jossey-Bass, 2001

Inhaltsangabe

A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning!

In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The workbook and CD-ROM -- which can be used independently or in conjunction with The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.

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Über die Autorin bzw. den Autor

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Stephen Hitchcock is president of Mal Warwick & Associates, Inc. His columns appear regularly in Contributions, and he is a columnist and contributing editor for the newsletter Successful Direct Mail and Telephone Fundraising. Hitchcock is the coauthor of The Hands-On Guide to Fundraising Strategy and Evaluation.

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In Ten Steps to Fundraising Success, two of the country's leading fundraising experts-- Mal Warwick and Stephen Hitchcock-- show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach.
Take the Ten Steps to Success
Step One Assess your organization's current fundraising efforts.
Step Two Evaluate board members, executive staff, and development personnel.
Step Three Recruit a team to select the best strategy for your organization.
Step Four Weigh the costs and benefits of the Five Strategies for Fundraising Success.
Step Five Choose the right combination of primary and secondary fundraising strategies.
Step Six Set appropriate fundraising goals.
Step Seven Turn your fundraising goals into achievable objectives.
Step Eight Learn the ten most common fundraising techniques.
Step Nine Stay on schedule and deploy the resources when you most need them.
Step Ten Measure your organization's progress in achieving its fundraising objectives and goals.

Aus dem Klappentext

In Ten Steps to Fundraising Success, two of the country's leading fundraising experts― Mal Warwick and Stephen Hitchcock― show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach.
Take the Ten Steps to Success
Step One Assess your organization's current fundraising efforts.
Step Two Evaluate board members, executive staff, and development personnel.
Step Three Recruit a team to select the best strategy for your organization.
Step Four Weigh the costs and benefits of the Five Strategies for Fundraising Success.
Step Five Choose the right combination of primary and secondary fundraising strategies.
Step Six Set appropriate fundraising goals.
Step Seven Turn your fundraising goals into achievable objectives.
Step Eight Learn the ten most common fundraising techniques.
Step Nine Stay on schedule and deploy the resources when you most need them.
Step Ten Measure your organization's progress in achieving its fundraising objectives and goals.

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Verlag
Jossey-Bass
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0787956740
ISBN 13 
9780787956745
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
131
Kontakt zum Hersteller
Wiley-VCH GmbH
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