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Making Enrollment Management Work (New Directions for Student Services) - Softcover

 
9780787999766: Making Enrollment Management Work (New Directions for Student Services)

Inhaltsangabe

The term enrollment management has been around for almost twenty-five years. It arose from the recognition that enrollment declines that began in the mid 1970s would not be arrested by better or more recruitment. Rather, college and universities would need to integrate a number of activities and programs and, in the process, probably redefine their purposes. It became clear that an admission office, even one that acts in concert with the financial aid office, should not be solely responsible for maintaining adequate enrollment. Succinctly stated, enrollment management is finding, enrolling, and retaining enough of the kinds of students an institution wants. Although offices of outreach, admission, and financial aid may be outside their immediate jurisdictions, student affairs professionals have much to do with managing enrollments. This volume examines several of the most important areas of enrollment management for the benefit of student service administrators. This is the 71st issue of the quarterly journal New Directions for Student Services.

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Über die Autorin bzw. den Autor

REBECCA R. DIXON is associate provost of university enrollment at Northwestern University.

Von der hinteren Coverseite

The term "enrollment management" has been around for almost twenty-five years. It arose from the recognition that enrollment declines that began in the mid 1970s would not be arrested by better or more recruitment. Rather, college and universities would need to integrate a number of activities and programs and, in the process, probably redefine their purposes. It became clear that an admission office, even one that acts in concert with the financial aid office, should not be solely responsible for maintaining adequate enrollment. Succinctly stated, enrollment management is finding, enrolling, and retaining enough of the kinds of students an institution wants. Although offices of outreach, admission, and financial aid may be outside their immediate jurisdictions, student affairs professionals have much to do with managing enrollments. This volume examines several of the most important areas of enrollment management for the benefit of student service administrators. This is the 71st issue of the quarterly journal New Directions for Student Services. For more information on the series, please see the Journals and Periodicals page.

Aus dem Klappentext

The term "enrollment management" has been around for almost twenty-five years. It arose from the recognition that enrollment declines that began in the mid 1970s would not be arrested by better or more recruitment. Rather, college and universities would need to integrate a number of activities and programs and, in the process, probably redefine their purposes. It became clear that an admission office, even one that acts in concert with the financial aid office, should not be solely responsible for maintaining adequate enrollment. Succinctly stated, enrollment management is finding, enrolling, and retaining enough of the kinds of students an institution wants. Although offices of outreach, admission, and financial aid may be outside their immediate jurisdictions, student affairs professionals have much to do with managing enrollments. This volume examines several of the most important areas of enrollment management for the benefit of student service administrators. This is the 71st issue of the quarterly journal New Directions for Student Services. For more information on the series, please see the Journals and Periodicals page.

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