Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Routledge Studies in International Business and the World Economy, 47, Band 47) - Hardcover

Alozie, Emmanuel C.

Hardcover

ISBN 10: 0789001411 ISBN 13: 9780789001412

Verlag: Routledge, 2008

Inhaltsangabe

Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.

Über diesen Titel

Über die Autorin bzw. den Autor

Emmanuel C. Alozie (Ph.D., University of Southern Mississippi) has worked professionally in public relations, advertising and journalism and has taught mass communication for two decades. His research interests are in development communication, international/cultural journalism, advertising and public relations. A former assistant editor with Democratic Communiqué, Alozie published Cultural Reflections and the Role of Advertising in the Socio-Economic and National Development of Nigeria (2005), and co-edited, Toward the Common Good: Perspectives in International Public Relations (2004). He has published and presented several refereed articles.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 0789001411
• ISBN 13: 9780789001412
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 144
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
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