Multinational Strategic Management: An Integrative Entrepreneurial Context-Specfic Process: An Integrative Entrepreneurial Context-Specific Process - Hardcover

Mockler, Robert J.

 
9780789014740: Multinational Strategic Management: An Integrative Entrepreneurial Context-Specfic Process: An Integrative Entrepreneurial Context-Specific Process
Hardcover
ISBN 10: 0789014742 ISBN 13: 9780789014740
Verlag: Routledge, 2002

Inhaltsangabe

Build the skills needed to compete in the highly competitive global business environment!
This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners.

Mixing basic management and leadership perspectives with a study of international business, Multinational Strategic Management takes a comprehensive approach to subjects that traditionally require multiple texts. Designed for use as a textbook for undergraduate and graduate course work, the book fills an educational void in a rapidly growing field. The in-depth text provides you with a thorough understanding of how to lead and manage enterprises that operate within and across national borders.

Multinational Strategic Management helps professionals, students, and educators:

  • acquire and enhance skills in entrepreneurial contingency thinking and action
  • integrate those skills to creatively handle specific situations
  • learn more about management processes (and possibly develop new ones)
    Ideal for use in support of executive training workshops and as a text in advanced university business programs, Multinational Strategic Management introduces you to all levels of integrative decision-making from the entrepreneurial perspective of the leading multinational firms like General Electric and Intel. Perfect for educational use, the book provides more than the standard textbook descriptions and case studies. It will inspire the kind of creative entrepreneurial thought and action needed to compete in today’s highly competitive global environment.

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Über die Autorin bzw. den Autor

Erdener Kaynak, Robert Mockler, Dorothy G. Dologite

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Verlag
Routledge
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0789014742
ISBN 13 
9780789014740
Einband
Gebundene Ausgabe
Anzahl der Seiten
442
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Logos Europe
contact@logoseurope.eu

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La Rochelle
17000
Frankreich

Weitere beliebte Ausgaben desselben Titels

9780789014757: Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

Vorgestellte Ausgabe

ISBN 10:  0789014750 ISBN 13:  9780789014757
Verlag: Routledge, 2002
Softcover