Inhaltsangabe
Teach students the power of marketing with effective research strategies! This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing Research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research offers all the course-planning extras you need, including:
- thorough instructor’s manual
- sample syllabus
- research project tips, assignments, and forms
- test bank with true-false and multiple choice questions
- also available: 20-30 PowerPoint slides per chapter
Marketing Research is an ideal textbook for introductory marketing research courses, and its thorough course planning gives instructors the tools they need.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
Teach students the power of marketing with effective research strategies!
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and Cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results.
Marketing Research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student’s research and analysis skills.
Marketing Research offers all the course-planning extras you need, including:
- thorough instructor’s manual
- sample syllabus
- research project tips, assignments, and forms
- test bank with true-false and multiple choice questions
- also available: 20-30 PowerPoint slides per chapter
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Weitere beliebte Ausgaben desselben Titels
Suchergebnisse für Marketing Research: Text and Cases
Beispielbild für diese ISBN
Marketing Research: Text and Cases
Anbieter: HPB-Ruby, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_405665530