Internets, Intranets, and Extranets: New Waves in Channel Surfing (The Journal of Marketing Channels Monographic Separates) - Softcover

 
9780789020116: Internets, Intranets, and Extranets: New Waves in Channel Surfing (The Journal of Marketing Channels Monographic Separates)
Softcover
ISBN 10: 0789020114 ISBN 13: 9780789020116
Verlag: CRC Press, 2002

Inhaltsangabe

Get the most from your electronic marketing resources!

Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptive?and prescriptive?insights into the complex network of virtual links between people and places. This unique book looks at the ?death of distance? from a global perspective, offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers.

Internets, Intranets, and Extranets presents a framework for working with e-business technologies that will help you develop electronic distribution strategies to maximize channel efficiency. The book addresses the signaling cues in marketing channels, examining the issues that affect the systemic flow of information, products, and services, including:

  • the mediating role of channel structure on channel performance
  • the transaction costs of cybermediaries
  • the Internet's impact on independent sales agents
  • the effects of brand familiarity and Web site vividness
  • the analysis of electronic intermediaries in conventional distribution channels
  • and the organizational and environmental factors involved in Internet-based marketing channels
    • Internets, Intranets, and Extranets: New Waves in Channel Surfing is an essential resource for distribution managers, logisticians, and researchers interested in cutting-edge principles and practices in electronic distribution channels. The book is also an ideal supplement for academics working in electronic commerce study.

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    Über die Autorin bzw. den Autor

    Audhesh Paswan

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    Verlag
    CRC Press
    Erscheinungsdatum
    2002
    Sprache
    Englisch
    ISBN 10 
    0789020114
    ISBN 13 
    9780789020116
    Einband
    Taschenbuch
    Anzahl der Seiten
    141
    Herausgeber
    Paswan Audhesh
    Kontakt zum Hersteller
    Nicht verfügbar
    Verantwortliche Person
    gpsr@libri.de
    gpsr@libri.de

    Friedensallee 273
    Hamburg
    22763
    Deutschland

    Weitere beliebte Ausgaben desselben Titels

    9780789020109: Internets, Intranets, and Extranets: New Waves in Channel Surfing (The Journal of Marketing Channels Monographic Separates)

    Vorgestellte Ausgabe

    ISBN 10:  0789020106 ISBN 13:  9780789020109
    Verlag: Haworth Press Inc, 2003
    Hardcover