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DK Essential Managers: Effective Public Relations - Softcover

DK Publishing

 
9780789480088: DK Essential Managers: Effective Public Relations
Softcover
ISBN 10: 0789480085 ISBN 13: 9780789480088
Verlag: Prentice Hall, 2001

Inhaltsangabe

This compact trade book and reference guide by award winning publisher Dorling and Kindersley is the most exciting and accessible approach to business and self-improvement available. Faculty can pass on the $7 savings to their students by shrink-wrapping this Essential Manager with any Prentice Hall Marketing or Management text.

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Über die Autorin bzw. den Autor

Moi Ali runs her own public relations and marketing company, specializing in working with small businesses and charities. She writes a monthly feature on marketing and PR issues for Voluntary Voice and has published a number of books, including Practical Marketing and PR for the Small Business, and The DIY Guide to Marketing for Charities.

Von der hinteren Coverseite

  • Practical techniques show you how to develop effective public relations skills and implement publicity campaigns
  • Clear text and illustrations cover every aspect of creating and monitoring media coverage
  • Simple checklists enable you to be fully prepared for presentations, events, and handling crises
  • Accessible flow charts and diagrams explore different options for creating the right image and provide useful examples

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Verlag
Prentice Hall
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0789480085
ISBN 13 
9780789480088
Einband
Taschenbuch
Anzahl der Seiten
72
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Deutschland