Using Google AdWords and AdSense: More than just a book - Softcover

Miller, Michael

Softcover

ISBN 10: 0789743957 ISBN 13: 9780789743954

Verlag: Que, 2010

Inhaltsangabe

Using Google AdWords and AdSense is a customized, media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to Google AdWords and AdSense. This book is fully integrated with an unprecedented collection of online learning resources: online video, screencasts, podcasts, and additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream Google AdWords and AdSense users need to know. This practical, approachable coverage guides you through mastering Google AdWords and AdSense topics including: " The basics of how Pay-Per-Click (PPC) Advertising works " How to fine tune ads and the keywords users purchase " How to insert ads, monitor performance and create an online advertising plan " How to set a budget, create ads and most importantly, how to earn some bank.

Practical, approachable coverage that completely flattens the AdWords and Adsense learning curve
Tightly integrated with online video, screencast tutorials, podcasts, and more: the total learning experience for new Google AdWords and Adsense users
AdWords and AdSense hold a 75% share of the Pay-Per-Click Advertising market and generate more than $21 billion in ad revenue annually

Über diesen Titel

Über die Autorin bzw. den Autor

Michael Miller has written more than 100 nonfiction how-to books over the past twenty years, including Que’s Googlepedia: The Ultimate Google Resource, YouTube for Business, The Absolute Beginner’s Guide to Computer Basics, and Using Blogger. His other best-selling online marketing books include The Complete Idiot’s Guide to Search Engine Optimization (Alpha Books) and Online Marketing Heroes (Wiley). Mr. Miller has established a reputation for clearly explaining technical topics to nontechnical readers, and for offering useful real-world advice about complicated topics. More information can be found at the author’s website, located at www.molehillgroup.com.

Von der hinteren Coverseite

Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want!

 

learn fast, learn easy, using web, video, and audio

 

Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques

 

Tell Me More audio delivers practical insights straight from the experts

 

Details zur Ausgabe

• Verlag: Que
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0789743957
• ISBN 13: 9780789743954
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 336
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: MASATS COLORING; https://www.manley.es/en/; ; 08013, Metalurgia 38; Barcelona; Barcelona Province; 8038; Spanien