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Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) - Softcover
Buch 10 von 48: Que Biz-Tech
Inhaltsangabe
Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize it
The first book about social media written by a business executive for executives
Connects the dots between program development, integration, management, and business impact
Clearly explains how to effectively integrate Social Media into long-term business programs, short-term campaigns, and brand initiatives
Foreword by Chris Brogan, afterword by Guy Kawasaki
Social Media ROI shows exactly how to make social media work for business, measure the results, and optimize them. Globally renowned brand strategist and marketing executive Olivier Blanchard shows how to connect the dots between social media strategy, program development, integration with other short- and long-term initiatives, execution, and business impact - both financial and non-financial. Both a practical social media training tutorial and an A-Z desk reference, this book is organized to provide fast answers to specific questions -- ranging from defining metrics and organizational guidelines to earning followers and managing crises. Coverage includes: " Getting started: "listening before talking" " Aligning social communications to business goals " Planning for performance measurement " Managing F.R.Y. (Frequency, Reach and Yield) " Laying the operational groundwork for effective social media management " Integrating Social Media into long-term programs, short-term marketing campaigns, and any brand initiative " Using social media to deliver real-time customer support " Leveraging mobility and the "on-the-fly" social media culture Blanchard presents proven solutions and techniques for everyone with social media responsibilities in companies of all kinds, from startups and small businesses to the Fortune® 500.
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Über die Autorin bzw. den Autor
Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm that helps companies combine traditional and new/social media, and the Red Chair Group, which delivers executive social media training worldwide.When he isn’t writing, speaking, or consulting, he can be found on his blog at www.thebrandbuilder.wordpress.com or on Twitter at www.twitter.com/thebrandbuilder. An avid triathlete, photographer, and travel junkie, Olivier lives in South Carolina with his wife, two children, and their roving pack of wild Chihuahuas.
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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Paperback. Zustand: Fair. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis. Bestandsnummer des Verkäufers 00108304498
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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis. Bestandsnummer des Verkäufers 00085037812
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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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Paperback. Zustand: Very Good. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis. Bestandsnummer des Verkäufers 00101202628
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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
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Paperback. Zustand: Fair. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis. Bestandsnummer des Verkäufers CIN0789747413A
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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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Paperback. Zustand: Very Good. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis. Bestandsnummer des Verkäufers CIN0789747413VG
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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
Anbieter: World of Books Inc, Montgomery, IL, USA
Verkäuferbewertung 4 von 5 Sternen
Paperback. Zustand: Good. ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can?t go wrong with Social Media ROI.? --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone ?Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.? --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself ?Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.? --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation ?If you know Olivier, you know he goes beyond the bullshit. He ?gets it.? This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It?s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.? --Brandon Prebynski, social media strategist Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization?s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You?ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by ?listening before talking? Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the ?on-the-fly? social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis. Bestandsnummer des Verkäufers CIN0789747413G
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