Verwandte Artikel zu Spin Sucks: Communication and Reputation Management...
Inhaltsangabe
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!
Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.
Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you:
- Share your story more powerfully―without sex, extortion, or “truth-stretching”
- Humanize your organization, even if you don’t have outsized personalities
- Tell the truth, using the best techniques honed by centuries of storytellers
- Overcome whisper campaigns, anonymous attackers, and trolls
- Create fresh, honest content that’s compelling to both humans and Google
- Systematically prepare yourself to engage more successfully online
- Clarify and close gaps between your message and your customer’s perception
- Celebrate your brand ambassadors
- Master seven steps for handling online criticism, and transforming critics into fans
- Keep others from stealing your great content
- Learn actionable lessons from others’ successes (and failures)
- Develop more positive, productive agency (or client) relationships
- Converge paid, owned, earned, and shared media―and get more value from all of them
spinsucks.com
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top 50 PR and Marketing Blogs, an annual Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect.
One of the top rated communication professionals on the social networks, Gini writes for Crain’s Chicago Business, OpenForum, AllBusiness Experts, and for various PR and marketing blogs and publications.
She delivers numerous keynotes, panel discussions, coaching sessions, and workshops around the globe on the subject of communications in the digital age.
Gini is also the coauthor of Marketing in the Round, released by Que Publishing in May, 2012.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 227,49
EUR 3,71 für den Versand innerhalb von/der USA
Versandziele, Kosten & DauerSuchergebnisse für Spin Sucks: Communication and Reputation Management...
Beispielbild für diese ISBN
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)
Anbieter: SecondSale, Montgomery, IL, USA
Verkäuferbewertung 4 von 5 Sternen
Zustand: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Bestandsnummer des Verkäufers 00078821313
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech)
Anbieter: Goodwill, Brooklyn Park, MN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Cover/Case has some rubbing and edgewear. Access codes, CDs, slipcovers and other accessories may not be included. Bestandsnummer des Verkäufers 2Y6JCI008J0A_ns
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech)
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.58. Bestandsnummer des Verkäufers G078974886XI3N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech)
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.58. Bestandsnummer des Verkäufers G078974886XI3N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech)
Anbieter: Goodwill of Colorado, COLORADO SPRINGS, CO, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Acceptable. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting/ writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and/or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Bestandsnummer des Verkäufers 466SK8002M1R
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech)
Anbieter: Idaho Youth Ranch Books, Boise, ID, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Like New. An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. Suitable for presenting as a gift. Bestandsnummer des Verkäufers CU-03-08-05-0449
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech)
Anbieter: Toscana Books, AUSTIN, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Bestandsnummer des Verkäufers Scanned078974886X
Anzahl: 1 verfügbar