Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech) - Softcover

Dietrich, Gini

Softcover

ISBN 10: 078974886X ISBN 13: 9780789748867

Verlag: Que Publishing, 2014

Inhaltsangabe

Most PR books tell you how to "spin" your organization's message. Let's face it: people are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, transparently, and authentically... and thereby regain the trust of customers, prospects, stakeholders, investors, and communities.

Top public relations thought leader and blogger Gini Dietrich already attracts more than 60,000 professionals per month to her spinsucks.com blog - and its most popular posts have been case studies, tips, and tools for transparent and ethical communications. Now, she's integrated all she's learned into a complete and actionable guide for every PR and corporate communications pro. You'll learn how to:

Tell your story effectively -- without sex, extortion, or even stretching the truth
Integrate transparency and honesty into the fresh content that Google now demands
Overcome whisper campaigns, anonymous attackers, media manipulators, and trolls
Discover why there's a gap between your brand message and your customer's perception, and create a specific, customized action plan for fixing it
Work with your customers to consistently tell your brand's story, day after day
Prepare yourself to engage successfully, celebrate your brand ambassadors, and turn critics into fans
Learn from remarkable case studies: both successes and failures
Dietrich concludes by showing PR and communications agencies how to use these techniques to support their own businesses, and overcome the "shoemaker's children" syndrome, in which they're so busy attending to clients that they never address their own communications needs.

Über diesen Titel

Über die Autorin bzw. den Autor

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top 50 PR and Marketing Blogs, an annual Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect.

 

One of the top rated communication professionals on the social networks, Gini writes for Crain’s Chicago Business, OpenForum, AllBusiness Experts, and for various PR and marketing blogs and publications.

 

She delivers numerous keynotes, panel discussions, coaching sessions, and workshops around the globe on the subject of communications in the digital age.

 

Gini is also the coauthor of Marketing in the Round, released by Que Publishing in May, 2012.

Details zur Ausgabe

• Verlag: Que Publishing
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 078974886X
• ISBN 13: 9780789748867
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 164
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: MASATS COLORING; https://www.manley.es/en/; ; 08013, Metalurgia 38; Barcelona; Barcelona Province; 8038; Spanien