Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era: Multichannel Approaches in the Post-Social Media Era (Biz-Tech) - Hardcover

Livingston, Geoff; Dietrich, Gini

Hardcover

ISBN 10: 0789749173 ISBN 13: 9780789749178

Verlag: Que, 2012

Inhaltsangabe

For years, organizations have

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Über die Autorin bzw. den Autor

Gini Dietrich is founder and CEO of Arment Dietrich, an integrated marketing communication firm, and Spin Sucks Pro, a professional development site for PR and marketing pros. Her blog, Spin Sucks, is on the AdAge top 150 list, as well as being a top 10 online destination for PR and marketing tips, tools, and techniques. An award-winning communicator, she has had clients that include Abbott, Sprint, Ocean Spray, Bayer, BASF, The Catfish Institute, Central Garden & Pet, and Denny’s. She speaks internationally on the topics of social media, communication, and integrated marketing.

Geoff Livingston is an award-winning author and marketing strategist who has successfully built two companies. A marketing strategist for 18-plus years, he has had clients that include PayPal, Google, United Way of America, Network Solutions, Verizon Wireless, the American Red Cross, and General Dynamics. In addition to marketing organizations, his strategies have raised more than $2 million for charities using multichannel marketing programs.

Details zur Ausgabe

• Verlag: Que
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 0789749173
• ISBN 13: 9780789749178
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 224
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: MASATS COLORING; https://www.manley.es/en/; ; 08013, Metalurgia 38; Barcelona; Barcelona Province; 8038; Spanien