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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era: Multichannel Approaches in the Post-Social Media Era (Biz-Tech) - Hardcover
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For years, organizations have
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Über die Autorin bzw. den Autor
Gini Dietrich is founder and CEO of Arment Dietrich, an integrated marketing communication firm, and Spin Sucks Pro, a professional development site for PR and marketing pros. Her blog, Spin Sucks, is on the AdAge top 150 list, as well as being a top 10 online destination for PR and marketing tips, tools, and techniques. An award-winning communicator, she has had clients that include Abbott, Sprint, Ocean Spray, Bayer, BASF, The Catfish Institute, Central Garden & Pet, and Denny’s. She speaks internationally on the topics of social media, communication, and integrated marketing.
Geoff Livingston is an award-winning author and marketing strategist who has successfully built two companies. A marketing strategist for 18-plus years, he has had clients that include PayPal, Google, United Way of America, Network Solutions, Verizon Wireless, the American Red Cross, and General Dynamics. In addition to marketing organizations, his strategies have raised more than $2 million for charities using multichannel marketing programs.
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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Biz-Tech)
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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Biz-Tech)
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Marketing in the Round : How to Develop an Integrated Marketing Campaign in the Digital Era
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Pearson Education, Limited, 2012
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ISBN 13: 9780789749178
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Marketing in the Round : How to Develop an Integrated Marketing Campaign in the Digital Era
Verlag:
Pearson Education, Limited, 2012
ISBN 10: 0789749173
ISBN 13: 9780789749178
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Marketing in the Round : How to Develop an Integrated Marketing Campaign in the Digital Era
Verlag:
Pearson Education, Limited, 2012
ISBN 10: 0789749173
ISBN 13: 9780789749178
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Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 7615330-6
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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech)
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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Biz-Tech)
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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era
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Hardback. Zustand: Very Good. Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker.It?s not about social media. Or new (or old) media. It?s about results?and there?s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That?s how you choose the best platforms and messages for each customer. That?s how you make research and metrics work. That?s how you overcome today?s insane levels of complexity and clutter. You?re thinking: Oh, that?s all I need to do? ?Just? integrate my whole organization? Are you nuts? No. We?re not. It can be done. This book?s authors have done it. They?ve shown others how to do it. And now they?re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center.right where you belong!Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You?ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you?ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You?ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make.Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teamsBetter goals, better results: beyond ?SMART? to ?SMARTER?Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluateBetter listening: stakeholders, customers, and research that worksHow to make sure you hear what really mattersFour powerful ways to market in the roundWhen to go direct, come from above, use the groundswell, or execute flanking maneuvers. Bestandsnummer des Verkäufers CIN0789749173VG
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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech)
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Zustand: As New. Signed Copy . Very Good dust jacket. Inscribed by author on front endpage. Bestandsnummer des Verkäufers N00OSa-00170
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