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Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events: Build Your Image and Bottom Line ... Partnerships, Programmes and Events - Hardcover

Marconi, Joe

 
9780793152582: Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events: Build Your Image and Bottom Line ... Partnerships, Programmes and Events
Hardcover
ISBN 10: 0793152585 ISBN 13: 9780793152582
Verlag: Kaplan Business, 2002

Inhaltsangabe

Marketing consultant Marconi continues his survey of various approaches to the profession by describing a method of generating awareness, distinction, affinity, and a potentially lasting relationship with members of specific target customers who have shown a willingness to identify themselves with particular, often emotionally charged subjects. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Verlag
Kaplan Business
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0793152585
ISBN 13 
9780793152582
Einband
Gebundene Ausgabe
Anzahl der Seiten
223
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Verantwortliche Person
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