Absolut Sequel: The Absolut Advertising Story Continues - Softcover

Lewis, R.

Softcover

ISBN 10: 0794603319 ISBN 13: 9780794603311

Verlag: Periplus Editions/Berkeley Books Pte Ltd, 2005

Inhaltsangabe

Book by Lewis Richard W

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Críticas:

"Seeing the many and varied iterations of the Absolut bottle ad concept inside one book only makes abundantly clear what an impressive effort it has been over the course of a quarter century." --Chicago Sun Times

Reseña del editor:

Includes CD-ROM. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

Über diese Auflage

• Verlag: Periplus Editions/Berkeley Books Pte Ltd
• Erscheinungsdatum: 2005
• ISBN 10: 0794603319
• ISBN 13: 9780794603311
• Einband: Tapa blanda
• Anzahl der Seiten: 288