Communication Theories: Origins, Methods, and Uses in the Mass Media - Softcover

Severin, Werner J.; Tankard, James W.

Softcover

ISBN 10: 0801317037 ISBN 13: 9780801317033

Verlag: Pearson, 1999

Inhaltsangabe

Book by Severin Werner J

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Reseña del editor:

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.

Über diese Auflage

• Verlag: Pearson
• Erscheinungsdatum: 1999
• ISBN 10: 0801317037
• ISBN 13: 9780801317033
• Einband: Tapa blanda
• Auflage: 4
• Anzahl der Seiten: 528