Merchants and Manufacturers: Studies in the Changing of Nineteenth Century Marketing - Hardcover

Porter, Glenn; Livesay, Harold C.

Hardcover

ISBN 10: 0801812518 ISBN 13: 9780801812514

Verlag: Johns Hopkins University Press, 1971

Inhaltsangabe

Book by Porter Dr Glenn

Über diesen Titel

Críticas

A most valuable study, carefully researched and well documented, a book that will long stand on its own.--Harry N. Schieber "Journal of American History "

Reseña del editor

In its transformation from an agrarian to an industrial economy, the United States saw a fundamental change in the marketing of manufactured goods during the 19th century. Changes in distribution were at least as important as changes in production, as the authors demonstrate in this unique account of the rise of modern marketing. Their focus is on iron, tobacco, railway supplies, and perishable goods, and they show how rising industrial capacity, the concentration of markets, and advancing technology forced new methods of distribution and the decline of independent merchants and wholesalers. By the beginning of the 20th century the outlines of a new economic order had emerged, one in which the modern corporation became the dominant institution. "A splendid study in business history. And it is business history of the best kind, that which relates changes in business organizations and practice to the mainstream of economic development." Journal of Southern History. "No one before Porter and Livesay has so carefully delineated the transition from the old mercantile to the new industrial world A good book about an important subject." Choice."

Über diese Auflage

• Verlag: Johns Hopkins University Press
• Erscheinungsdatum: 1971
• ISBN 10: 0801812518
• ISBN 13: 9780801812514
• Einband: Tapa dura
• Anzahl der Seiten: 257