Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society) - Hardcover

Laird, Pamela Walker

Hardcover

ISBN 10: 0801858410 ISBN 13: 9780801858413

Verlag: Johns Hopkins University Press, 1998

Inhaltsangabe

Selected by Choice Magazine as an Outstanding Academic Title

Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

Über diesen Titel

Über die Autorin bzw. den Autor

Pamela Walker Laird teaches history at the University of Colorado at Denver.

Details zur Ausgabe

• Verlag: Johns Hopkins University Press
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 0801858410
• ISBN 13: 9780801858413
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 479
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar