Book by Sacharow Stanley
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Versand:
Gratis
Innerhalb der USA
Anbieter: Wonder Book, Frederick, MD, USA
Zustand: Good. Good condition. No Dust Jacket (Packaging Design, Advertising, Graphic Design) A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bestandsnummer des Verkäufers N25A-04157
Anzahl: 1 verfügbar
Anbieter: About Books, Henderson, NV, USA
Hardcover. Zustand: Publisher's silver boards. Zustand des Schutzumschlags: No Dust Jacket. First Printing of the First Edition. Radnor, Pennsylvania: Chilton Book Company, 1982. Very Good+ condition. No underlining. No highlighting. No margin notes. Clean, square, tight, and unmarked. Pages are fresh and crisp. Photo illustrations throughout. A fascinating reference book, useful not only for marketing and packaging pros, but also for collectors of old packages, boxes, cans, tins, etc. Has sections on the early years of advertising; animals as trademarks; trademark symbols and the psychological role; printing techniques (letterpress, flexography, gravure, offset lithography, screen, etc); brand names (Aunt Jemima, Cream of Wheat, Ivory Soap, Borden's Elsie the Cow, Morton Salt's Umbrella Girl, changes in Betty Crocker's image over time, etc); packaging for the military market (Boer War, WWI, WWII, use by Dutch underground to conceal radio receivers, etc). Appendix: The History of Packaging (in antiquity, medieval times, during the Industrial Revolution, Victorian England, the Gilded Age, etc). Index. First printing, with complete row (1234567890) on the copyright page. . First Printing of the First Edition. Hardcover. Publisher's silver boards/No Dust Jacket. 8vo. x, 206pp. Bestandsnummer des Verkäufers 002878
Anzahl: 1 verfügbar