MAHAJAN: MODELS FOR INNOVATION DIFFUSION (P) (PAPER) (Quantitative Applications in the Social Sciences, 48, Band 48) - Softcover

Mahajan, Vijay; Peterson, Robert A.

Softcover

ISBN 10: 0803921365 ISBN 13: 9780803921368

Verlag: SAGE Publications, Inc, 1985

Inhaltsangabe

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

Über diesen Titel

Über die Autorin bzw. den Autor

Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for vision¬ary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business in Hyderabad from 2002 to 2004. Mahajan is the author of twelve books including Africa Rising, The 86% Solution, and The Arab World Unbound.

Details zur Ausgabe

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 1985
• Sprache: Englisch
• ISBN 10: 0803921365
• ISBN 13: 9780803921368
• Einband: Taschenbuch
• Anzahl der Seiten: 88
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland