Issues Management: Corporate Public Policymaking in an Information Society - Hardcover

Heath, Robert L.; Nelson, Richard Alan

Hardcover

ISBN 10: 0803925352 ISBN 13: 9780803925359

Verlag: SAGE Publications, Inc, 1986

Inhaltsangabe

Book by Heath Robert L Nelson Richard Alan

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Reseña del editor:

In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model, which is both an important contribution to theory and an excellent guide for the practitioner.

Biografía del autor:

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know―key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

Über diese Auflage

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 1986
• ISBN 10: 0803925352
• ISBN 13: 9780803925359
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 288