Telephone Survey Methods: Sampling, Selection and Supervision (Applied Social Research Methods) - Softcover

Lavrakas, Paul J.

Softcover

ISBN 10: 0803926359 ISBN 13: 9780803926356

Verlag: SAGE Publications, Inc, 1987

Inhaltsangabe

Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.

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Über die Autorin bzw. den Autor

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

Details zur Ausgabe

• Verlag: SAGE Publications, Inc
• Erscheinungsdatum: 1987
• Sprache: Englisch
• ISBN 10: 0803926359
• ISBN 13: 9780803926356
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 160
• Kontakt zum Hersteller: Nicht verfügbar