Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences, Band 67) - Softcover

Buch 55 von 194: Quantitative Applications in the Social Sciences

Louviere, Jordan J.

 
9780803927575: Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences, Band 67)
Softcover
ISBN 10: 0803927576 ISBN 13: 9780803927575
Verlag: SAGE Publications, Inc, 1988

Inhaltsangabe

This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications, Inc
Erscheinungsdatum
1988
Sprache
Englisch
ISBN 10 
0803927576
ISBN 13 
9780803927575
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
95
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland