Message Effects in Communication Science (Sage Annual Reviews of Communication Research, Band 17) - Softcover

 
9780803932258: Message Effects in Communication Science (Sage Annual Reviews of Communication Research, Band 17)
Softcover
ISBN 10: 0803932251 ISBN 13: 9780803932258
Verlag: SAGE Publications Inc, 1989

Inhaltsangabe

Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot consumption including messages designed to entertain and to depict violence, are then considered. Prospects for future research are summarized and discussed in the concluding chapter.

Demonstrating the increasingly theoretical state of the study of message effects and addressin

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Verlag
SAGE Publications Inc
Erscheinungsdatum
1989
Sprache
Englisch
ISBN 10 
0803932251
ISBN 13 
9780803932258
Einband
Taschenbuch
Anzahl der Seiten
320
Herausgeber
Bradac James J.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780803932241: Message Effects in Communication Science (SAGE ANNUAL REVIEWS OF COMMUNICATION RESEARCH)

Vorgestellte Ausgabe

ISBN 10:  0803932243 ISBN 13:  9780803932241
Verlag: SAGE Publications Inc, 1989
Hardcover