Qualitative Methods in Management Research - Hardcover

Gummesson, Evert

Hardcover

ISBN 10: 0803942036 ISBN 13: 9780803942035

Verlag: SAGE Publications Inc, 1991

Inhaltsangabe

Qualitative methodology as a powerful tool for research in management and business administration is explored in this volume. With skill and insight, Evert Gummesson analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations. Focusing on case-study research and the use of qualitative methods for data collection and analysis, he aims to make the researcher more aware of research opportunities inherent in the application of a qualitative approach.

Über diesen Titel

Über die Autorin bzw. den Autor

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.

Details zur Ausgabe

• Verlag: SAGE Publications Inc
• Erscheinungsdatum: 1991
• Sprache: Englisch
• ISBN 10: 0803942036
• ISBN 13: 9780803942035
• Einband: Gebundene Ausgabe
• Auflage: 2
• Anzahl der Seiten: 224
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar